“I can’t remember a single person I’ve worked with who said they regret buying a franchise and wish they’d stayed in their corporate job.”


Take ownership

With Bob, you will learn to take ownership of your career and financial future.

Gain Confidence

Gain confidence in your abilities to successfully take on the challenge of running a franchise.

Make Smart Decisions

Bob’s guidance will help you to make smart decisions and understand the full scope of your franchise opportunities.

About Bob

Meet Your Consultant

I’m passionate about helping people achieve the greatest level of satisfaction and success by helping them find, finance and acquire their perfect franchise match… and become good friends in the process.
Owning the right franchise business is transformative. For many people, it means the difference between a mediocre existence and maximizing your earnings, growing your wealth, taking control of your life and being able to live the way you want.

Why work with Bob?

The challenges are real for individuals seeking an alternative to their corporate careers. Disliking your job, grappling with management frustrations, and teetering on the edge of burnout are all too common. The desire for more family time and the dream of building a legacy with autonomy and equity ownership drive your ambitions. However, the path forward often needs to be clearer, filled with conflicting information and hidden agendas. Starting can be daunting, and trust is hard to come by.
Bob will leverage his expertise to connect you with the ideal franchise opportunity, equipping you with crucial questions for your interactions with franchises and providing tips for confident self-presentation. He focuses on helping you discover and acquire semi-passive franchises, facilitating your gradual transition away from the corporate world while empowering you to seize the top financial opportunities in the franchise industry.

What Others Are Saying

Don’t just take our word for it

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I Couldn’t Have Done it Without Bob

I’m a retired U.S. Air Force officer who went on to have a successful career in government service. I left my corporate job because I wanted to…

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Bob’s Process is Excellent

With a corporate finance, analytics and sales background, Joe wanted an expert to help him identify the right franchise investment opportunity. When he met Bob, he knew…

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Bob was Always on our Side

I’m a retired military officer turned management consultant. I currently work at a large corporation as a business strategist…

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Bob Saved us Months of Effort

There are so many franchise opportunities out there and they are not all created equal. Bob saved us a great deal of time by coming up with…

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I Went From a Corporate Job to Business Owner with Bob’s Help

Bob was referred to us by our friends who bought a franchise in Texas. My husband purchased a franchise in March 2022, so I knew Bob was…

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Bob Helped us Narrow Down the Options

I worked in corporate finance for over 20 years and have a large family in Texas. We were interested in a franchise, but there are a vast…

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Bob Offered a Wealth of Franchise Options.

If it was not for Bob, I would have never heard of any of the franchise opportunities I considered. I picked ALL DRY for a combination of…

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I Have Already Recommended Bob to My Friends!

Bob was very easy to work with. I was interested in franchises but I had no idea where to start. Bob asked me a lot of questions…

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I Have Only Good Things to Say About Bob.

If Bob had not connected me with the right folks and helped me to navigate each franchise’s unique system and process, it would have taken me years…

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Bob Made My Dream of Business Ownership Come True.

I’d been trying to fulfill my dream of business ownership for three years before I met Bob. I wanted to change my career and own a business…

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Bob’s Knowledge of the Industry was Invaluable…

I had been a franchise owner for a few years prior to working with Bob. That experience had taught me what I liked and didn’t like about…

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I Highly Advise Reaching Out to Bob.

I want to thank Bob for all his help in moving through the decision process on starting a new business venture. I knew I wanted to create…

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I Liked Bob’s Professionalism…He Helped Me Every Step of the Way…

I have been in IT for over 27 years and wanted to diversify my income streams and retirement possibilities. I looked into purchasing…

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Bob Mentored Me Through the Franchise Decision Process.

Words cannot express how grateful I am for your guidance and mentorship through the franchise research and decision process. I am so lucky that I responded to…

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Bob is Very Approachable and Patient…

We chose Mighty Dog Roofing because of the strong linkage with vertical services owned by the parent company and the people involved who are passionate about…

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Bob Was Great to Work With! I Have Since Referred Bob to Friends!

I was a long-time corporate career person. As grateful as I was for the experience, I always knew I was destined…

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Bob Profiled Us Thoroughly and Understood Our Goals.

I was retiring from a career in financial planning and Gino had recently graduated from high school. I was interested in finding a business to own together so…

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Bob Bernotas Changed our Lives!

As recent empty nesters gaining ground on retirement age, my wife and I were looking for a business investment that would help us…

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Why You Should Work With Bob Bernotas.

I am 64 years old, and I have had numerous successes and failures throughout my career. In December of last year, I received a message on my LinkedIn...

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A Franchise That Aligns With My Core Beliefs and Financial Goals.

I worked with Bob to help choose the best franchise opportunity for my family and myself. I’m a single father of three teenagers...

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In a quick 30-minute zoom call Bob will answer any questions you may have and explain how he and his team can help you find the right franchise opportunity for you!


It should take about 20 minutes and it provides information necessary for Bob to best help you find the right franchise opportunity.


You and Bob will dig deeper into the answers you provided in your confidential questionnaire. Bob will answer your questions and help you determine the characteristics of the type of business along with the characteristics of the role you wish to play in a business.


After your consultation, Bob will go to work on your behalf to identify franchises that will be ideal fits for you. Together you will determine which brands you want to investigate more deeply.


Bob will provide coaching and guidance throughout the investigation of the franchises you choose. Bob can also direct you toward franchise financing sources.

Meet Your Consultant

I’m passionate about helping people achieve the greatest level of satisfaction and success by helping them find, finance and acquire their perfect franchise match… and become good friends in the process.
Owning the right franchise business is transformative. For many people, it means the difference between a mediocre existence and maximizing your earnings, growing your wealth, taking control of your life and being able to live the way you want.

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Franchising Explained

A franchise company licenses separate businesses to use its proprietary operations, systems and procedures.

The owners of these smaller entities (franchisees) are contractually allowed to sell products and services under the franchisor’s name, business model, brand and trademark.

With around three-quarters of a million franchise establishments employing 7 million people and contributing approximately $670 billion to the U.S. economy, franchising is an important business sector.

There are more than 4,000 franchise brands in the U.S., and it is almost impossible to sift through them without the assistance of an experienced consultant who can provide guidance through both knowledge and industry data.

As one of the top franchise consultants at FranChoice, I have more than 35 years of experience in the field. Through FranChoice’s research and rigorous screening, I have access to a wealth of “insider” information on the industry simply not available to the public.

I work with the top 20 percent of franchise brands, and they include category leaders and strong emerging brands across all major industries.

My job as your franchise consultant is threefold:

1. Get you up to speed quickly on the franchising industry so you can make an informed decision.
2. Help you choose the business opportunity that meets your specific criteria and will give you the greatest potential earnings and return on investment.
3. Leverage my expertise to help you avoid the pitfalls unique to this type of business opportunity.
4. I can connect you with legal and financing resources specializing in franchising.

You don’t pay for my services.

I get paid by the franchisor when you are awarded the franchise you want and close the contract.

It is a little like working with an executive recruiter. The hiring company compensates the recruiter for finding the perfect candidate.

There are two important things worth noting:

The franchise fee is the same whether you go it alone or leverage the expertise of a top franchise consultant like me.
I’m an independent consultant, so I work for you. I am not a broker or salesperson, nor do I have an allegiance with any franchisors.

That isn’t an easy question to answer without getting to know you a little but, rest assured, it is something we’ll go into in-depth when we start working together.

In the meantime, here are a few things to consider:

Buying a franchise means building your new business on a proven, ready-made concept with a tried and tested formula and an operations manual that tells you exactly what to do. If you are a wild card who enjoys experimentation, franchising may not be for you.
Franchisors want entrepreneurs with management skills rather than subject matter expertise. You don’t need to be a qualified CPA to buy a franchise offering tax and financial services.
Whether you want a business or to be involved in every detail, franchise opportunities exist to help you live that dream. Most of the people I work with are corporate executives looking to invest in a wealth-building business opportunity that needs minimal oversight.

Semi-absentee franchise models are designed to be run by a manager allowing the owner to invest 20 hours or less per week in the business. These business models come with the tools, infrastructure and protocols needed for them to function efficiently without you always being there.
This type of opportunity is ideal if you want to maintain your corporate job, become semi-retired, or leverage opportunities outside your franchise to build wealth.

As the franchisee, you are the owner responsible for operating your business. And there are three franchise models to choose from.

Owner-Operator Franchises
As the name suggests, you would be involved in every aspect of the business and directly supervise everything from employees to quality control. This usually requires 40+ hours of owner involvement per week for the first year or two or until you have competent employees and processes. Then you can begin gradually reducing your time commitment.

Semi-Absentee Franchises
As a semi-absentee owner, you would operate your business on a part-time basis allowing you to maintain a corporate job or enjoy semi-retirement. Daily operations are in the hands of a manager with whom you would communicate regularly.

Most semi-absentee franchise models require five to 20 hours of the owner’s time per week.

Executive/Passive Franchises

Although these owners are involved in their business most days, they focus on performance and planning, leaving the front-line day-to-day operations in the hands of a manager and team.

Executive model franchises tend to be expensive, usually well over $1 million. The ROI is generally not as attractive as other models and there are far fewer of these types of franchises to choose from.


The U.S. economy has more than 4,000 franchise brands. Some of the most visible brands are in fast food, but you can find profitable franchise companies in just about every industry and sector, and many non-retail concepts don’t even need premises.

As a franchise consultant, I focus on the cream of the crop and show my clients business concepts that meet their criteria and offer them the best earnings and investment potential.

The level of investment needed to buy a franchise varies widely depending on the brand and this is something we will discuss in great detail once I know what you are looking for in a franchise.
Most of my clients invest half a million dollars and expect a favorable return on that money.

In addition to the franchise fee, you need to consider the start-up costs, operating capital and royalty fees when planning your budget.


A good franchiser does all in its power to help you succeed. The best brands offer a turnkey system that includes everything you need to launch and ongoing support, training, proven processes and so much more.

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